Big data analytics is the process of examining large data sets containing a variety of data types — i.e., big data — to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits.

We use Hortonworks for Big Data solutions. Hortonworks is the leading contributor to and provider of Apache Hadoop for the enterprise, and their mission is to establish Hadoop as the foundational technology of the modern enterprise data architecture. Their solution, the Hortonworks Data Platform (HDP), is an enterprise-grade data management platform that enables a centralized architecture for running batch, interactive and real-time applications simultaneously across a shared dataset. HDP is built on Apache Hadoop, powered by YARN, and supported by a comprehensive set of capabilities that address the core requirements of security, operations and data governance.